Media Sales Jobs for Marketing Operations Specialist Work at Home Online Apply 2022

By | April 13, 2022

Job Responsibilities : Marketing Operations Specialist

Salary : $19 per hour

Company : General Assembly

Location : Remote


  • Email and lifecycle marketing
  • Lead form capture
  • Campaign and source attribution data tracking
  • Media spend and funnel management dashboards
  • 3rd party integrations to core marketing systems such as CRM
  • Translate business user requests into use cases for analytics and technical teams.
  • Participate in user acceptance testing to validate delivery.
  • As a business data steward record business rules data standards and quality requirements
  • Understand the business processes tied to data flows. Identify process gaps resulting in data gaps and vice-versa and work cross-functionally to propose improvements
  • Develop and maintain high-quality prospect and customer databases through data enrichment lead scoring and segmentation
  • Drive lead management and routing processes
  • Support marketing leadership in cost center management ensuring cost center managers have access to timely and accurate spend reporting data and dashboards

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