Job Responsibilities : Marketing Operations Specialist
Salary : $19 per hour
Company : General Assembly
Location : Remote
- Email and lifecycle marketing
- Lead form capture
- Campaign and source attribution data tracking
- Media spend and funnel management dashboards
- 3rd party integrations to core marketing systems such as CRM
- Translate business user requests into use cases for analytics and technical teams.
- Participate in user acceptance testing to validate delivery.
- As a business data steward record business rules data standards and quality requirements
- Understand the business processes tied to data flows. Identify process gaps resulting in data gaps and vice-versa and work cross-functionally to propose improvements
- Develop and maintain high-quality prospect and customer databases through data enrichment lead scoring and segmentation
- Drive lead management and routing processes
- Support marketing leadership in cost center management ensuring cost center managers have access to timely and accurate spend reporting data and dashboards