Media and Social Marketing Manager Lead – Remote

By | September 8, 2022

Job Responsibilities : Media and Social Marketing Manager Lead – Remote

Salary : 71000 per Year

Company : USAA

Location : Remote US

Purpose of Job

We are currently seeking a talented Media and Social Marketing Manager Lead to join our team.

This position may also have the option of working remotely in the U.S.

This position leads the creation facilitation and/or execution of multi-channel media and social plans for USAA across one or more channels including but not limited to TV social digital (online video search display online radio) radio and print. Serves all external media needs corporate-wide for USAA to ensure completion of the marketing strategy through the development and implementation of media planning buying and campaign optimization. Ensures paid media is scheduled and delivered according to the marketing plan and complies with the organization’s marketing standards. Responsible for one or more of the following areas: ongoing management of agency resources; developing socializing and implementing media strategies and campaigns across traditional social and digital channels; performance monitoring optimization and reporting; use of data driven insights to drive innovation; channel management; and/or managing budgets.

Job Requirements

About USAA

USAA knows what it means to serve. We facilitate the financial security of millions of U.S. military members and their families. This singular mission requires a dedication to innovative thinking at every level.

Primary Responsibilities:

  • Identifies and manages existing and emerging risks that stem from business activities and the job role.

  • Ensures risks associated with business activities are effectively identified measured monitored and controlled.

  • Follows written risk and compliance policies standards and procedures for business activities.

  • Develops highly complex multi-channel media strategies working with a broad spectrum of media to ensure marketing strategies are integrated ensures media strategies are on brand.

  • Collaborates and may lead Media Team to translate and interpret business intelligence and internal client objectives to guide media agencies and enable them to develop media strategies that support business objectives.

  • Collaborates with internal stakeholders and leadership to understand the parameters for developing media strategies.

  • Socializes media proposal and recommendations to partners and/or management to include senior executives

  • Ensures that all necessary client media plans are implemented correctly and in a timely manner.

  • Manages highly complex budget plans whether.

  • Communicates status with management and internal/external partners as necessary.

  • Mentors others to ensure that media team is effectively communicating collaborating and working with agencies and/or internal partners such as analytics.

  • Serves as the primary resource for cross-functional team members on high priority matters of a unique nature.

  • Effectively directs agencies to ensure alignment with goals and prioritization.

  • Applies an expert understanding of analytics and measurement tools/techniques to test and optimize performance against objectives.

Minimum Requirements:

  • Bachelor’s degree: OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree (12yrs total experience with no degree).

  • 8 or more years of experience in a marketing sales advertising and/or communications function to include at least 4 years’ experience in one or more of the following areas: social marketing digital marketing website merchandising search marketing mobile marketing or digital campaign management.

  • Subject-matter-expert knowledge of digital or social marketing industry and practices.

  • Subject-matter-expert knowledge on impact of social marketing to an omni-channel experience.

  • Demonstrated leadership in influencing business decisions success in leading influencing motivating and collaborating with key stakeholders.

  • Effective communication and presentation skills; able to present to all levels of leadership

  • Subject-matter-expert knowledge of Microsoft Office Word Excel and PowerPoint.

  • Knowledge of federal laws rules and regulations to include: UDAAP FED Regulation B (ECOA) FED Nondiscrimination FED Discriminatory Conduct (FHA) FED_FTC Unfair or Deceptive Acts or Practices (UDAP) FED_FHA Model Risk Management.

Preferred Experience:

  • Experience leading strategy planning and execution of large national video investments across linear TV/OTT/CTV/addressable/social

  • Ability to develop data informed media plans with strong business rationale to secure stakeholder alignment

  • Development of strong relationships with external agency and network/platform partners to align market opportunities to business priorities

  • Working closely with data science partners to leverage large data sets and test results to inform on-going optimization of media investments

  • Leading cross-functional teams – including external agency resources creative and measurement partners – to execute and measure large video campaigns

  • Working with agency partners to secure value add for brand integrations sponsorships and content marketing opportunities from network partners

  • Experience overseeing media operations to ensure excellence in execution

Compensation:

USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market position. The salary range for this position is: $117600 – $211700.
Employees may be eligible for pay incentives based on overall corporate and individual performance or at the discretion of the USAA Board of Directors.

  • Geographical Differential: Geographic pay differential is additional pay provided to eligible employees working in locations where market pay levels are above the national average.

Shift premium will be addressed on an individual basis for applicable roles that are consistently scheduled for non-core hours.

Benefits:
At USAA our employees enjoy best-in-class benefits to support their physical financial and emotional wellness. These benefits include comprehensive medical dental and vision plans 401(k) pension life insurance parental benefits adoption assistance paid time off program with paid holidays plus 16 paid volunteer hours and various wellness programs. Additionally our career path planning and continuing education assists employees with their professional goals.

To see details on our outstanding benefits visit USAA Total Rewards.

Relocation assistance is not available for this position.

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