Digital Marketing Remote Jobs USA

By | June 25, 2022

Job Responsibilities : Digital Marketing Analyst

Salary : 73000 per Year

Company : Blue Mountain Resort

Location : Palmerton, PA 18071 US

WHAT WE ARE LOOKING FOR: We are seeking a full-time Digital Marketing Analyst to help manage our search engine optimization (SEO) paid media and conversion goals. The ideal candidate will implement paid media using existing data seasonal trends and marketing objectives to help efficiently meet the resort’s demands.

WHAT YOU BRING TO THE POSITION:

  • Digital marketing experience a must
  • Proven project management skills and experience
  • Deep understanding of digital marketing tools/platforms (Google AdWords BingAds Facebook Ads Google Analytics etc.)
  • Must hold Google Certifications including Search Display and Ads Certifications
  • Basic understanding of ski & snowboard outdoor recreation or tourism industries
  • Must be a flexible upbeat and energetic self-starter who enjoys collaboration with a wide variety of constituencies

WHAT YOU CAN EXPECT:

  • Place and manage display and search ads across multiple platforms
  • Prepare timely actionable reports centered on return on investment (ROI) cost per acquisition (CPA) conversion/close rate total spend compared to budget web traffic etc.
  • Analyze reporting to develop data-based recommendations
  • Manage Google My Business pages
  • Collaborate with Marketing team to form SEO strategy to drive traffic
  • Work with Marketing team to continually seek improvement of property websites to include best in class visuals technical integrations user experience and e-commerce optimization
  • Track guest data across all touch points to customize the experience drive revenue and improve loyalty and satisfaction
  • Work within budget guidelines
  • Implement conversion tracking on e-commerce
  • Collaborate with outside agencies and third-party vendors as appropriate

WHAT WE CAN OFFER YOU: We offer the opportunity to join a growing company with over 40 years in the hospitality industry and be a part of setting a new standard of excellence in guest satisfaction. We understand the importance of both personal and professional growth and support our team members in achieving their goals. Team members enjoy benefits including a free season pass and activities around the resort discounts on food and merchandise and special team celebrations in an environment that gives you the opportunity to play where you work!

WHY IT’S SO GREAT TO WORK FOR BLUE MOUNTAIN RESORT: Our core values are at the heart of our people and company objectives. Blue Mountain Resort offers an environment that encourages personal and professional growth collaboration safety and fun. We are committed to fostering a rich learning environment based on individual talents and goals. Together we strive to cultivate a community based on trust and respect. Our mission is to provide our guests and employees with a wonderful experience that lasts a lifetime and keeps them coming back!

This job description is a general outline of the responsibilities and duties. Additionally it is not limited to these specifications and is subject to revision by Blue Mountain Resort at any time.

Job offers are contingent upon successful completion of a drug screen background investigation and compliance with the U.S. Government Form I-9 Employment Eligibility Verification.

Blue Mountain Resort is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability protected veteran status or any other status protected by applicable law

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