Brand Marketing Manager

By | October 8, 2022

Job Responsibilities : Brand Marketing Manager

Salary : $48000 per year

Company : Github

Location : Remote US

We’re looking for a Brand Marketing Manager to connect GitHub’s platform story and value closer to the GitHub brand and to paint a picture creatively for our developer community. This role isn’t just sharing a message or talking about our products but actively thinking about how to better connect GitHub’s platform through thoughtful storytelling in a way that is uniquely GitHub. Knowledge of the software development industry is a must. Part strategy part execution this role requires the ability to think high-level and long-term at both an industry-level and in thinking about how we tell the holistic GitHub platform story through campaigns.

This person will join the Brand and Content Marketing team working cross-functionally with Developer Relations Product Marketing Product Design and the Communications teams. They will be responsible for building out strategic marketing campaigns to help tell stories about GitHub’s product offering and how it supports the broader software ecosystem. In order to do this they have a strong understanding of the challenges developers face and love the task of connecting them with the best solutions so they can focus on what matters building great software. This person understands that it’s not just about launching a product and moving onto the next it’s about being able to weave together a bigger story of how all our products and features work together to make GitHub unlike any other developer platform in the world.

The team’s work is highly visible so candidates should be comfortable working with executives and senior leadership. Excellent communication and collaboration skills high levels of compassion for colleagues and the developer community and eagle-eyed attention to detail are absolutely required—as is the ability to multitask and project manage like a pro.


  • Building campaign strategies to support key product and platform narratives and goals
  • Execute on marketing tactics by working closely with key collaborators and cross-functional stakeholders
  • Create engaging and educational campaigns that incorporate products and features developer stories and community trends
  • Measure and track campaign performance
  • Craft new and creative ways to connect with our community
  • Audit of competitive landscape understanding GitHub’s unique place in the world and how best to support our community
  • Manage and work with cross-functional teams to deliver best-in-class marketing experiences

Minimum qualifications:

  • 5+ years experience in brand product or campaign marketing for technical audiences
  • Knowledge of the software development industry and experience building marketing programs for the developer community
  • History of working with cross-functional stakeholders executing strategies to deliver excellent solutions and managing cross-functional projects
  • Ability to see top down and bottom up—can move seamlessly between high-level strategic thinking and more nuanced tactical lenses
  • Demonstrated ability to deliver results in a fast-paced entrepreneurial environment
  • Exceptional communication skills
  • Experience working closely with executives and senior stakeholders
  • Ability to be nimble empathetic and collaborative
  • Demonstrated ability to work calmly and maintain good judgment in high-stress environments
  • Excellent written and verbal communication skills with strong editing abilities and attention to detail

(Colorado only*) Minimum salary of $49000 to maximum $104000 + bonus + equity + benefits.

  • Note: Disclosure as required by sb19-085 (8-5-20) of the minimum salary compensation for this role when being hired in Colorado.

Location: In this role you can work remotely from anywhere in the United States or onsite in one of GitHub’s U.S. offices (San Francisco Bellevue Raleigh).


Who We Are:

GitHub is the developer company. We make it easier for developers to be developers: to work together to solve challenging problems and to create the world’s most important technologies. We foster a collaborative community that can come together—as individuals and in teams—to create the future of software and make a difference in the world.

Leadership Principles:

Customer Obsessed – Trust by Default – Ship to Learn – Own the Outcome – Growth Mindset – Global Product Global Team – Anything is Possible – Practice Kindness

Why You Should Join:

At GitHub we constantly strive to create an environment that allows our employees (Hubbers) to do the best work of their lives. We’ve designed one of the coolest workspaces in San Francisco (HQ) where many Hubbers work snack and create daily. The rest of our Hubbers work remotely around the globe. Check out an updated list of where we can hire here:

We are also committed to keeping Hubbers healthy motivated focused and creative. We’ve designed our top-notch benefits program with these goals in mind. In a nutshell we’ve built a place where we truly love working we think you will too.

GitHub is made up of people from a wide variety of backgrounds and lifestyles. We embrace diversity and invite applications from people of all walks of life. We don’t discriminate against employees or applicants based on gender identity or expression sexual orientation race religion age national origin citizenship disability pregnancy status veteran status or any other differences. Also if you have a disability please let us know if there’s any way we can make the interview process better for you; we’re happy to accommodate!

Please note that benefits vary by country. If you have any questions please don’t hesitate to ask your Talent Partner.

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